FlipMyFunnel Marketing Leadership Training: 2017 ABM Strategies for Growth
Event on 2017-03-22 09:00:00
According to Forrester research, less than 1% of leads turn into customers. The traditional funnel focuses on generating thousands of leads that may not be a good fit and typically don't convert to opportunities. To counter this, #FlipMyFunnel turned B2B marketing on its head by flipping the traditional model and looking at the accounts first, making sure to identify and target the best-fit accounts. #FlipMyFunnel is hosting a marketing leadership workshop led by founder Sangram Vajre, with an hour dedicated to each part of the funnel and several hands-on opportunities for you to create actionable strategies to jumpstart your ABM program. You'll be surrounded by peers who have a desire to level up their marketing strategies and share their experiences with you. The workshop will be held in the Terminus office which is located in the Terminus building in Buckhead. Lunch will be provided. Who should attend: Demand Generation Director Demand Generation Manager Demand Generation Specialist Marketing Director Marketing Manager VP of Marketing SVP of Marketing CMO Tentative Agenda: 9:00 AM – 9:30 AM – Registration 9:30 AM – 10:30 AM – Identifying Target Accounts 10:30 AM – 11:30 AM – Expanding Reach in Accounts 11:30 AM – 12:15 PM – Break/Lunch 12:15 PM – 1:15 PM – Engaging Decision Makers 1:15 PM – 2:15 PM – Creating Advocates About Sangram Vajre Sangram Vajre is the co-founder and CMO of Terminus. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget for million, and then to Salesforce for .5 billion. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre. About #FlipMyFunnel Founded in 2015 by Terminus CMO and co-founder Sangram Vajre, #FlipMyFunnel is a vendor-agnostic community providing B2B marketing, sales and customer success practitioners the opportunity to connect both online and offline with their peers. Its mission is to flip the traditional B2B lead-based sales funnel on its head and challenge the status quo with account-based marketing. For more on #FlipMyFunnel, check on flipmyfunnel.com and join the conversation at #FlipMyFunnel on Twitter.
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